Google Ads Specialist

Location: remote working worldwide with the option of in-office setup in Rome (our HQ) or Dubai (branch) locations.

The role:

We are looking for a Google Ads Specialist (a background in the mobile VAS industry will be a plus).
He/She will be responsible for managing, optimizing and reporting mobile performance campaigns on Google Ads (display) across more than 10 different markets.
As a Google Ads Specialist, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns on Google Ads and have an experimental and methodological approach.
The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.

Key Responsibilities:

  • Create, develop and manage from scratch PPC campaigns on Google Ads (display) in order to meet our business goals
  • Identify new solutions to drive growth/performance
  • Optimize accounts towards target, management of roadmaps and ensuring timely delivery
  • Manage traffic, bid management and optimization of multi-market PPC campaigns to agreed profitability targets
  • Address and escalate campaign performance issues
  • Analyzing campaign results and adjusting strategy and budgets accordingly
  • Producing weekly and monthly sales reports

Experience requirements:

  • +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Programmatic and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS
  • Deep knowledge of Google Ads Platform; DV360 and other Programmatic Platforms is a plus
  • Experience and knowledge regarding mobile content subscription/VAS Industry is preferred
  • Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio)
  • Ability to work collaboratively with team members
  • Drive and motivation to exceed objectives
  • Flexible in working hours due to the international environment
  • Fluent in English (any other language is an advantage)

What do we offer you?

  • Permanent contract (full-time)
  • Laptop, screens, and software tools (in the office and/or from home)
  • You’ll be working amongst a group of talented and self-motivated colleagues that excel at creating an awesome work environment
  • A competitive compensation & benefits package based on seniority