Esports: discover why they are essential in your offer

Esports, abbreviated for electronic sports, encompasses organized, competitive gaming events where individuals or teams compete against each other in multiplayer video games, typically in front of live audiences or via online streaming. The realm of esports spans various genres, from sports simulations like EAFC24 and NBA 2K to strategy games such as League of Legends and Dota 2, as well as first-person shooters like Counter-Strike: Global Offensive and Call of Duty, and even fighting games like Street Fighter and Super Smash Bros.

The popularity of esports has surged over time, drawing professional players and teams who compete for substantial prize pools in global tournaments. These events garner millions of online and offline spectators and have established professional leagues, sponsorships, and endorsements akin to traditional sports.

Esports is among the world's fastest-developing technology and entertainment industries, and it has grown at an unprecedented rate recently.

The global esports market reached $1.6 billion in 2023, significantly improving from $776 million in 2018. According to Vantage Market Research, the global esports market is estimated to be valued at USD 11.94 billion by 2030, with an exponential growth of 27.6% in the next seven years.

Factors contributing to the expansion of the Esports market include the rise of live game streaming, substantial investments, broader audience outreach, engagement initiatives, and enhanced infrastructure for league tournaments.

Organizations host Esports tournaments, drawing professional teams and amateur players alike. In doing so, companies showcase their brands, foster brand loyalty, and generate revenue via ticket sales, merchandise, and sponsorship opportunities.

In Cookies, we strongly believe in esports as a way to entertain and engage customers. Today, based on the Device Type segment, the Smartphone category will maintain its dominant position with a significant revenue share of 32.4%. With these two elements mixed up, we offer our esport solutions to telcos worldwide: let's know a bit more.

Marketing: our long experience in mobile marketing activities made Cookies a favourable partner for telcos that want to promote their services. We are Google Premier Partner to offer the best service to our clients.

Technology: we have a proprietary platform, "Play&Play," to offer gamers the best gaming experience available in all the countries in which we operate. We also recently acquired a stake in SkillPro, an integrated system that provides tournament management and a white-label version that can be integrated into third-party portals and customized to the needs of the companies.

High-quality content: tournaments and challenges, coaching for gamers, inspirational content. We also invest in the education sector by offering Esports programs and training courses, which include coaching sessions, workshops, or online tutorials to help gamers strengthen their skills. Among one of our influencers is the champion Alessandro Del Piero, who led a video show called "The Split Screen."

If you want to know more about Cookies' esport solutions, contact #MWC24. You will find us in Hall Square Congress stand C30. Not going to Barcelona? Just email esport@cookies.digital, and we will arrange a demo of our solutions.